Tuesday, October 28, 2014

Beyoncé And Topshop Launch Activewear!

Beyonce is set to design a line of athletic wear for the London-based retail chain Topshop. The singer and the store formed a 50-50 joint venture company called Parkwood Topshop Athletic Ltd..







The collection will include athletic wear and footwear in the dance and fitness categories, as well as items specific to yoga. According to WWD, the looks will fall under the “ath-leisure” moniker, meaning that style and technical function will be emphasized equally so that customers can wear the ensembles pretty much wherever.
The line is expected to drop in the fall of 2015.


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